I'm Stacey, and the dog is Bob.
Bob is a golden retriever with strong feelings about dinner and a face that requires you to drop whatever you're holding when he tilts his head. He has his own Instagram, @itsbobthegolden, where a small army of dog moms watches him do drama.
Tail Mail is the slower, paper version of Bob's account. Less algorithm. More handwriting.
I started it because I have a folder on my phone called Bob with thousands of photos in it, and most of them are versions of the same look — the head tilt, the foot warming, the heavy sigh he does when I cancel a walk. I think most dog moms have the equivalent folder. The whole brand is built on three things: making the memories you'll want to keep, keeping the ones you've already made, and sharing the recognition of those moments with someone else who gets it.
I make every envelope myself — write, paint, fold, stamp — and walk the stack to the post office on the first week of every month. It's the most intentional thing I make all month.
If you've ever cried in your car listening to a podcast about dogs, this is for you.
— Stacey + Bob